The San Francisco Peninsula Annual Luncheon - 2025

Dear Partners,

I am thrilled to share the date for our upcoming 2025 Annual Tourism Luncheon, where we come together to celebrate, network, and envision the future of tourism for The San Francisco Peninsula. Please mark your calendars for Wednesday, April 9, 2025.

We are honored to feature Caroline Beteta, President & CEO of Visit California, as our keynote speaker for this event. Caroline’s remarkable leadership and dedication have made her a prominent figure in the travel and tourism industry, and we are honored to welcome her.

We are opening limited, exclusive sponsorships for this special event. If you're interested in exhibiting or sponsoring, please contact John Paradine (JP@thesfp.com).

Don’t miss this opportunity to connect with peers and gain valuable insights from Caroline’s wealth of experience and expertise. More details, including registration information and the full program, will be shared soon.

Thank you for your support in 2024. We’re excited to build an incredible 2025 together.

About Caroline Beteta:

Caroline Beteta is the President & CEO of Visit California, a nonprofit organization promoting California as a premier travel destination. Under her leadership, Visit California has become a global marketing powerhouse, driving growth to our golden state.

She serves as the lead spokesperson for California’s travel industry and is a strategic advisor to the Governor’s Office of Business & Economic Development (GO-Biz), helping steer the state’s travel industry through recovery efforts amid various crises. Previously, she chaired Brand USA, directing its $200 million global program. She guided the successful merger of the Travel Industry Association with the Travel Business Roundtable and the creation of Brand USA. Caroline has received numerous accolades, including induction into the U.S. Travel Association’s Hall of Leaders.

Sincerely,

John M. Hutar
President & CEO