Flavors of the Peninsula

Restaurant Registration Now Open

Become a Participating Restaurant

Flavors of the Peninsula is a 10-day culinary experience that showcases the unique cuisines across the San Francisco Peninsula region. As a participating restaurant, you'll have access to our comprehensive event materials, digital marketing, and promotional campaigns.

Register Now

WHAT FLAVORS 2026 PARTICIPANTS ARE SAYING

"Thank you for all the work and support you provided in making Flavors of the Peninsula happen. It went very well for us, and we hope to participate again next year!"

- Aimorn (Pookie) Selig, Coconut Bay Thai Restaurant and Bar

"Thank you for all of your efforts to launch this in the Peninsula. We were the busiest we've ever been. Being new, this was very helpful for us. People raved about their experience at Chill Spot, and we have gained regular customers ever since."

- Maggie de Vera, Chill Spot Rendezvous

A Look Back at Flavors 2026

Our inaugural Flavors of the Peninsula program took place from April 23 to May 3, 2026. We kicked off the week with an Industry Preview Night at Oak + Violet at the Park James Hotel. The rest of the program included:

a tasting event at Camber in The Hangar in South San Francisco
influencer visits
media coverage
restaurant guest "check-ins" via the Flavors of the Peninsula Pass

INDUSTRY PREVIEW NIGHT AT OAK + VIOLET

Our Industry Preview Night at Oak + Violet at the Park James Hotel in Menlo Park kicked off Flavors of the Peninsula 2026. Attendees included media, influencers, sponsors, advertising partners, and Chamber of Commerce leaders. San Francisco Wine School served local sparkling wine.

Group of people enjoying drinks at Flavors of the Peninsula 2026 Industry Preview event

TASTING EVENT AT CAMBER

Our tasting event at Camber at The Hangar in South San Francisco highlighted the culinary landscape from Bayside to Coastside. Featuring 21 restaurant and winery partners, our 166 attendees tasted their way around the San Francisco Peninsula and enjoyed music selected by DJ Christie.

Chef preparing food at Flavors of the Peninsula 2026 Camber Tasting Event

MEDIA COVERAGE

Media coverage for Flavors of the Peninsula 2026 included two broadcast segments, 105.6 million total online readership, 17 media and influencer attendees, just to mention a few highlights. Coverage included placements in publications such as KTVU, The Mercury News, Palo Alto Online, Modern Luxury Silicon Valley, and 7x7.

As a participating restaurant, you benefit from Flavors of the Peninsula media coverage. Amplify your own promotional efforts with consumer touchpoints offered through this signature culinary program.

Watch KTVU Segment

Click to watch Maggie Lang, The SFP's Chief Sales & Marketing Officer, on KTVU

FLAVORS OF THE PENINSULA PASS

The Flavors of the Peninsula Pass, a mobile experience served up via Bandwango, was an additional marketing tool that 99 of our restaurants leveraged to drive traffic to their venues during the week. Restaurant guests "checked in" to venues and were entered to win the Grand Prize, a World Cup Experience featuring match tickets and a hotel stay for two.

With 1,757 total pass downloads, 330 total guest check-ins, and 74 out of 99 restaurants receiving a check-in, the Flavors of the Peninsula Pass proved to be a valuable promotional asset for restaurants.

We're bringing back the pass for Flavors of the Peninsula 2027, so by joining as a participating restaurant, you'll have the option to add your venue to this mobile platform.

A mobile pass featuring restaurants participating in Flavors of the Peninsula program

Community Partners, Collaborators, & Sponsors

Flavors of the Peninsula is produced in partnership with the Chambers of the San Francisco Peninsula:

Chambers of Commerce Logo Collage

Flavors of Peninsula is also produced by:

af&co. logo

Frequently Asked Questions

What is Flavors of the Peninsula?

Flavors of the Peninsula is a 10-day signature culinary experience presented by The San Francisco Peninsula to celebrate the many cuisines that make up the Peninsula cuisine landscape. The program features promotional opportunities for restaurants and vendors, as well as premium dining experiences for restaurant guests. The next Flavors of the Peninsula will take place from January 21 to 31, 2027.

Why should I register my restaurant to participate?

As a participating restaurant, you will benefit from promotional messaging and consumer touchpoints specific to Flavors of the Peninsula, including broadcast segments, publication placements, influence visits, social media and ad marketing, and more. Our 2026 program promotional efforts resulted in a total online readership of 105.6 million and nearly 1 million in estimated ad value for our participating restaurants. By joining Flavors of the Peninsula as a participating restaurant, you'll extend your marketing reach to dining guests across the Peninsula and beyond.

What marketing resources are available to participating restaurants?

Participating restaurants will have the option to enroll their venue in the Flavors of the Peninsula Pass, a mobile experience for guests served up via the Bandwango platform. Within the pass, you can feature prix fixe menus and special offers for guests to view. Guests will "check in" to the venues of their choice to be entered to win a prize (more prize info will be provided closer to the 2027 program start).

How can I learn more about Flavors of the Peninsula?

We'll continue to update this page leading up to Flavors of the Peninsula 2027. You can also sign up for our newsletter and follow us on Instagram for more real-time updates.