2026 Events

The San Francisco Peninsula is set to shine on the global stage in 2026 as the Bay Area welcomes two of the world’s biggest sporting events: the Super Bowl and the FIFA World Cup. Just minutes from San Francisco and Silicon Valley, our region offers fans and visitors a vibrant mix of coastal beauty, diverse dining, and unforgettable experiences. Make the Peninsula your home base for history-making moments and world-class adventures.

Getting Ready for the World Cup Coming to our Destination

Thank you for attending! Please find the presentations from the Seminar below (Click to Download)

SFP Travel Data

Expedia Travel Data

Master Connections - "Welcoming the World"

Businesses Ending Slavery + Trafficking - resource page

Safety for the Bay - resource page

SFP Activation Deck

Bay Area Host Committee - playbook

If you have any questions or need any additional resources, please email jp@thesfp.com 

 

2026 Events Resource Guide


As an official Bay Area Host Committee partner, we're excited to roll out the official Bay Area Host Committee Playbook - Version 4, which can be found HERE. It maps out pertinent details about both events, including what businesses can and can't say or do as it relates to brand IP and language. If you are a city or business interested in highlighting either event, we highly recommend downloading and reviewing it.

Key changes include:

  • Page 9: Simplified language and categorization related to FIFA's non-commercial public screening event types
  • Page 19, FAQs: Clarified current license fee structure for non-commercial large-scale (1k+ attendee) screenings and related guidance
  • Page 28: Updated branding guidance for advertising FIFA World Cup public screenings and included information about where to find FIFA-compliant, customizable flyer and social media templates that restaurants and bars can use to promote public screening events
  • Removal of Super Bowl-specific guidance throughout

Match Schedule


 

World Cup Match Schedule 4.2.26

Canva Templates Provided by the Bay Area Host Committee


Each Canva link will take you to a resource with editable templates for each game, so you can customize them for your event.

Big Game Activation Webinar 12.2.25


 

Deck

Video Link + Passcode Hr0XoH$c

Human Trafficking Resources


Local:

Love Never Fails - local non-profit

San Mateo County - free poster download

CORA - Community Overcoming Relationship Abuse

Bay Area Wide Resource Guide

Coalition to End Human Trafficking

CHLA:

CHLA Human Trafficking Prevention resource page (some links are CHLA members only)

CHLA Human Trafficking Prevention Toolkit (PDF)

National:

National Human Trafficking Hotline - (1-888-373-7888)

NFL Campaign with “It’s a Penalty”

Rehab's Daughters

BAHC Playbook Update November 2026

Updates found in this version include:

  • Pages 5, 6: Updated language to clarify Super Bowl trademark restrictions

  • Pages 12, 20: Removed third column (commercial public viewing) and updated language to highlight license requirement for events with 1,000+ guests

  • Page 27: Removed Version 2 from update plan, updated Version 3 release date to January 2026, and shifted FIFA public viewing license application updates from Version 2 to Version 3

  • Clean zone guidance has been removed in deference to the NFL and FIFA's terms and conditions

  • Updated FAQs and language clarifying that FIFA's public screening license portal will open in Q4 2025 and that Version 3 of the playbook will address licensing updates

FAQ's

Q: Can we charge admission to a FIFA viewing party?

A: Unfortunately, not FIFA does not allow for tickets or sponsorship to be sold for viewing parties.

Q: Is there a license fee for public viewing parties under 1,000?

A: No, there is no license fee for these screenings.

Q: Can we host public screenings of NFL games?

A: No, the NFL does not allow for public screenings of games.

Q: We saw there was a countdown clock in Santa Clara. Can this be brought to other events?

A: This was a gift to the city of Santa Clara from FIFA, and as such, they manage where it goes.  We have reached out to see if they would be open to having it be at other events. In Addition, adidas maybe providing.

 

 

Please don't hesitate to contact us if you have questions or need more information about these events and are interested in activation support. 

Super Bowl LX will take place on Sunday, Feb. 8, 2026, in Levi's Stadium in Santa Clara.

For the FIFA World Cup, below are all the matchday dates. Note: Final team selections will take place on December 5. 

Visit CA Resource Page

FIFA Information Page