Meet our Sales Team
Chief Sales & Marketing Officer Maggie Lang
Maggie has enjoyed a long and diverse career spanning all aspects of travel, including airlines, hospitality, food and beverage, and now tourism. She oversees both Sales & Marketing at the SFP and is equally passionate about both - supporting our hotel partners, planners, and visitors alike. Maggie is dedicated to exploring our Bay Area while speed pedaling on her e-bike (good thing we have an amazing Bay trail!) and is a passionate cook - using as many ingredients from our many Farmers Markets as possible.
Director of Sales Narimel Tarver
With more than nine years of sales leadership experience across hotels and Destination Management Organizations, Narimel brings invaluable expertise in convention and national sales, along with strong industry connections throughout the Midwest, East Coast, and religious markets. Her passion for building genuine relationships—with hotel partners, clients, and colleagues—combined with her dedication to mentorship and collaboration, makes her an exceptional addition to the SFP. A Peninsula local herself, Narimel knows this destination inside and out. Her strategic approach to sales planning, sharp insights drawn from sales data, and talent for crafting memorable FAM trips and client experiences will be tremendous assets as we continue elevating the Peninsula as a premier destination.
National Account Executive, Southwest/Mountain States, Southern CA Betsy Baker
Betsy spent most of her long successful career in Hospitality sales and training, most recently with Sage Hospitality Group and prior to that she enjoyed a long career with Hyatt and The Ritz-Carlton, Denver. Betsy joined the SFP with a great passion for supporting our planner community and hotel partners. She oversees Southern CA as well as the Southwest and Mountain states. Betsy lives in Denver with her husband and has great passion for gardening, hiking and wine-tasting with her friends and family.
Ph: 831.915.2358
Film Commissioner and Sales Executive (Small Meetings) Cam Newton
Cam is a Peninsula native and a dedicated Film Commissioner for the SFP team. In addition to Film, he also manages smaller meetings (under 50 rooms) and meetings only RFPs. When not working, Cam enjoys spending time with his girlfriend and family, and is a dedicated dog-dad to Bodhi (who has made guest appearances in our photoshoots from time to time). Cam grew up playing hockey and has a great passion for travel.
Phone: 650.839.3853
Sales Coordinator, Convention Services Erika Cendejas
Erika joined the SFP team from Hospitality Sales, where her passion for surprise and delights - and for making people smile - was known to all. She has continued that spirit here, and loves supporting both our hotel partners and our sales team with convention services and sales support. When she's not working, Erika loves spending time with her family and beautiful little daughter. She also is a fantastic cook (ask about her Ceviche recipe!) and is a passionate organizer.